What if we really can change the world with the flip of a switch? Pacific Gas & Electric (PG&E) wanted to inspire businesses across San Francisco and San Jose to participate in its new energy-saving program, Step Up and Power Down. The first of its kind for any utility, this behavioral initiative rewards simple, everyday actions […]
Delivering ownable, on-brand photos that are as beautiful as they are strategic. As part of Efficiency United’s brand refresh, we said goodbye to stock photography and created a library of images for their residential energy efficiency portfolio. After engaging our marketing intelligence team, we discovered Efficiency United’s customer base differed from the client’s perception. In […]
When the client sees your team as an extension of theirs, magic happens. Columbia Gas of Ohio’s customer base just wasn’t paying attention to their audit program, so they wanted to shake things up with a fun video. “Fun” and “energy utility” don’t often belong in the same sentence, but we were excited by the […]
Let’s be honest: Most stock photography is less than stellar, especially when it comes to energy efficiency. There are loads of stereotypes. Forced situations. And of course, the dreaded thumbs-up-while-looking-directly-into-the-lens pose. Consumers Energy, one of the nation’s largest utility companies, felt the same way. So when they asked us to build their own image library, […]
