Efficiency United brand refresh

Representing 16 Michigan utilities and co-ops, Efficiency United had a problem: most of their customers didn’t know who they were, let alone trust them. The Efficiency United brand had evolved quickly since its inception in 2010, even though we were unable to make major changes until now. This major contract was up for rebid and […]

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Energy Efficiency Roundup

The nation’s largest energy efficiency consulting firm, CLEAResult wanted to host a signature event that brings together the industry’s brightest minds. Where else to ring in this annual client event than the company’s headquarters and the live music capital of the world? The goal: establish a unique identity and supporting collateral for the Roundup (as […]

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