For computers, it’s a wonderful time to be alive. Wisconsin-based Focus on Energy wanted to test the smart thermostat waters. They decided to make a splash with generous rebates that made these smart thermostats a whopping half price. It was a new program their customer base was unfamiliar with, and a new technology they were […]
The client was unhappy. Their previous agency left them with low program awareness and participation rates for their residential audits, and their customer base was tuning out the dry marketing materials as a result. This typically conservative utility was now open to doing something different. To ditch the technical jargon. To humanize the brand with […]
